Social Media Optimization
Social Media Optimization (SMO) is a process that involves social media activity (interaction, discussion and sharing) with the intent to generate and attract the unique visitors to your site
If you’re wondering if social media marketing is right for your business, social media is a great way to drive repeat business and to attract new customers. It opens up a whole new customer base to you and reaches your brand to those people where traditional ways of marketing can’t reach.
In today’s scenarios SMO is becoming extremely important for SEO as search engines are increasingly utilizing the recommendations of user of social networks like Google+, Facebook and Twitter to rank pages in the search engine result pages
Profile creation across Facebook, Twitter, LinkedIn, and other Web 2.0 websites with the help of Social media RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos. You can also Promote activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.